Huge surge in people looking to move to Morecambe as ITV’s The Bay grips viewers

Morecambe is the latest property hotspot in Great Britain thanks to new ITV drama The Bay, according to new data out today.

Searches for homes to buy in Morecambe rose by 71% in just one week, and were up 149% on the same week in 2020, according to Rightmove.

It comes after the crime drama returned for a second series this month, which appears to have encouraged fans to see what was for sale in the town where the show is set and filmed.

Searches for homes to rent in Morecambe were also up 22% over the same period, further highlighting that the nation’s fascination with property is inextricably linked to everyday life.

The average asking price of a home in the Lancashire seaside town is £151,607, which is 6.4% up on a year ago, and 16.7% higher than five years ago.

Average asking rents in Morecambe, meanwhile, are £612 per calendar month.

The surge in interest occurred between January 18 and January 24, with the seaside town seeing a bigger seven-day increase in searches than anywhere else in Great Britain .

The Bay returns for a second series
The Bay is set and filmed in Morecambe
(Image: ITV)

Rightmove’s Director of Property Data Tim Bannister said: “As a nation we’re fascinated with property, but what’s really interesting about this research is that it clearly shows the link between home-hunters’ searches and their everyday lives. People are watching TV shows such as The Bay and then scrolling through Rightmove on their devices to see what’s available, and that’s why we’ve seen such a big spike in interest for property in Morecambe.

“The same is true of Devon and Cornwall. There’s a number of Cornwall-focused lifestyle shows on TV at the moment and it’s hard not to get swept away dreaming about a life in the south west. We already know that rural and seaside areas are rising in popularity, so it’s a trend that bodes well for sellers in these locations.”

Estate agents in Morecambe also believe that The Bay has put the town “on the map”, claiming that the market has been “crazily busy”.

Laura Fort, Sales Negotiator at Ibay Homes in Morecambe, said: “The Bay has certainly put Morecambe on the map in recent weeks, and I’m not surprised that searches have increased so much because the market has been crazily busy. We’re still seeing a lot of demand, and for every first-time buyer property we’ve got, there are about ten first-time buyers lining up to put an offer in.

“However, there’s lots more to Morecambe than what you see on the show. Eden Project North is a massive attraction that’s coming to the town and will create loads of jobs and really boost the local economy.

“We’re already seeing lots of people moving here from Manchester and London; probably because you can get a real bargain and buy a four-bed house for about £150,000.

“The RLI Hospital is also nearby so we get consultants and doctors looking for property in the town. There’s also Lancaster and Cumbria universities, and two power stations, that attract a lot of people to the area.

“There are lots of regeneration plans in the pipeline for Morecambe so it’s quite an up and coming place. The landscape is beautiful, too, and you’re never far from the seafront.”

Top 10 locations for biggest weekly % increases in buyer searches:

Place

County

Weekly % rise in buyer searches

Morecambe

Lancashire

71%

Looe

Cornwall

59%

Ilfracombe

Devon

43%

Saxmundham

Suffolk

34%

Berwick-Upon-Tweed

Northumberland

32%

Motherwell

Lanarkshire

24%

Callington

Cornwall

23%

Prudhoe

Northumberland

22%

Camborne

Cornwall

21%

Newquay

Cornwall

20%

Top 10 locations for biggest annual % increases in buyer searches:

Place

County

Annual % rise in buyer searches

Looe

Cornwall

176%

Padstow

Cornwall

154%

Morecambe

Lancashire

149%

St. Ives

Cornwall

123%

Fowey

Cornwall

121%

Ilfracombe

Devon

121%

Tenby

Pembrokeshire

119%

Woolacombe

Devon

105%

Bruton

Somerset

103%

Salcombe

Devon

101%

Top 10 locations for biggest weekly % increases in rental searches:

Place

County

Weekly % rise in rental searches

Downham Market

Norfolk

32%

Ormskirk

Lancashire

24%

Romsey

Hampshire

24%

Hailsham

East Sussex

24%

Morecambe

Lancashire

22%

Worksop

Nottinghamshire

22%

Sutton-In-Ashfield

Nottinghamshire

21%

New Milton

Hampshire

19%

Ayr

Ayrshire

19%

Shipley

West Yorkshire

18%

 

Top 10 locations for biggest annual % increases in rental searches:

Place

County

Annual % rise in rental searches

Wells

Somerset

82%

St. Albans

Hertfordshire

80%

Worksop

Nottinghamshire

76%

Plymouth

Devon

74%

Rotherham

South Yorkshire

73%

Liverpool

Merseyside

72%

Dundee

Dundee

71%

Sheffield

South Yorkshire

71%

Manchester

Greater Manchester

71%

Abingdon-on-Thames

Oxfordshire

69%

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