Brand new bargain supermarket brand to rival Aldi, Asda, Lidl and Tesco with 300 UK stores

A new supermarket chain up to 30% cheaper than those currently on the market is set to open in the UK and offer competition for established and popular brands such as Aldi and Lidl.

The store is expected to be cheaper than other retailers which could be a blow for Aldi and Lidl especially.

Mere was formed in Svetofor in Siberia in 2009 and it now plans to step up openings around the country.

The store claims to offer support for local producers as part of its business model.

Mere are currently hiring staff staff for their store in Preston.

Speaking to The Grocer earlier this month, Mere’s head of UK buying Pavels Antonovs claimed the supermarket would be 30 percent cheaper than rivals.

He said: “We are the gap in the market. We don’t have any competitors.

“Our model is no service and no marketing.”

Mere compares itself to Costco, but with no membership fee and no in-store service.

Each UK store will reportedly be about 10,000 square feet and have just eight workers.

The shops are also said to include a walk-in chiller room and freezer,and items are typically sold directly from the pallets they’re delivered on.

The supermarket buys stock from suppliers on a “sale or return basis”, which means it’ll return any unsold goods to the seller.

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