40 reasons Brits don’t want to go vegan in January

Four in 10 Brits wouldn’t consider going vegan – because they’d miss rich cheese, milk chocolate and creamy lasagne too much.

Research of 2,000 adults revealed the top food and meals Brits would miss if they were to adopt a plant-based diet.

Cheese topped the list with 56 per cent selecting it, while 48 per cent would find life really difficult if they were to eliminate eggs from their diet entirely. Nearly a quarter couldn’t do without cream and one in six couldn’t give up pepperoni on a pizza.

Despite over 1 million people signing up take on Veganuary in 2021, in previous years one in ten have buckled before getting to the end of the month, echoing the apprehensive respondents who estimate they’ll only reach the 8th January before succumbing to their old favourites like cheesecake or a chicken curry.

But despite their love of dairy and other animal produce such as cheese and chicken, seven in 10 Brits agree it’s easier than ever to get hold of vegan products.

Catherine Lloyd, Marketing Director UK&I at Elmlea Plant, who commissioned the research around Veganuary, said: “It’s fascinating to see that such a large proportion of the UK population is planning to take part in Veganuary this year, but that many don’t expect to make it even halfway through the month!

“Going vegan doesn’t have to mean missing out. Vegan alternatives have come a long way and a lot of the foods people would miss by going vegan now have really great alternatives that are indistinguishable in terms of taste, including cream and cheese.”

“It was good to see our results finding that people are willing to try vegan foods, even if they don’t think they could adopt the lifestyle completely.”

As a result of the findings, Elmlea Plant has teamed up with plant-based recipe creators and influencers, So Vegan, to create delicious vegan versions of four of the dishes Brits say they would miss if they went vegan; the dishes include roasted vegetable lasagne, vegan butter ‘chicken’ curry, chocolate & hazelnut banoffee pie and no-bake blueberry cheesecake.

Lloyd added: “It will be fantastic to see more people than ever take on Veganuary this year, given the obvious benefits to the planet every time someone makes a switch to a non-animal product such as swapping their cream for an alternative like Elmlea Plant.”

“But for many, taking part in Veganuary may not be so easy, especially if it’s the first time you’ve tried to swap out dairy and meat products and are not used to plant-based cooking. We hope the indulgent recipes we’ve created with So Vegan will give many the inspiration they need to kick off their plant-based journey and show that this doesn’t have to mean missing out.”

Other top foods Brits would miss most if they went plant-based include sausages, chicken nuggets and bacon sandwiches, while those with a sweet tooth would struggle to live without brownies, doughnuts or pancakes.

Thirty-nine per cent of respondents would be more inclined to buy vegan products where they can’t taste the difference between them and animal-derived foodstuffs, and more than one in ten say they have had an animal product secretly replaced in one of their meals by a vegan friend or family member – and didn’t notice.

Toni Vernelli, Head of International Communications at Veganuary, commented: ‘’We’re delighted that Elmlea Plant has risen to the challenge by ‘veganising’ their best-selling cream. By helping people with their vegan endeavours and encouraging them to keep eating food they love, we’re sure that the great taste of Elmlea Plant will help everyone make this Veganuary a tasty success. It’s great that Elmlea is inspiring people to move to a plant-based diet as a way of protecting the environment by providing a tasty, versatile alternative to dairy cream.’’

To find out how you can use Elmlea Plant to enrich both your sweet and savoury plant-based meals and help you make it through Veganuary, check out the So Vegan recipes here: https://www.elmlea.com/recipes and by searching the #PimpMyPlant hashtag on Instagram.

THE TOP 40 FOODS BRITS WOULD MISS MOST IF THEY WENT VEGAN FOR VEGANUARY

  1. Cheese

  2. Eggs

  3. Milk

  4. Roast chicken

  5. Fish and chips

  6. Chocolate

  7. Bacon sandwich

  8. Bread

  9. Pizza

  10. Sausages

  11. Butter

  12. Roast beef

  13. Steak

  14. Scrambled egg

  15. Lasagne

  16. Roast turkey

  17. Salmon

  18. Cheesecake

  19. Pigs in blankets

  20. Sausage rolls

  21. Cottage pie

  22. Shepherd’s pie

  23. Beef stew

  24. Omelet

  25. Cream

  26. Fish fingers

  27. Pork chops

  28. Chocolate brownies

  29. Doughnuts

  30. Steak and kidney pie

  31. Lamb shank

  32. Meatballs

  33. Pancakes

  34. Mac and cheese

  35. Beef curry

  36. Hot dogs

  37. Quiche

  38. Pulled pork

  39. Chicken nuggets

  40. Pepperoni

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